Running a small business in Kenya means competing for attention — and that’s where SEO (Search Engine Optimization) comes in. With a few simple changes, you can make your website more visible on Google and attract more customers.
Here are five easy SEO tips you can start using today:
1. Use clear keywords
Think about what your customers would search for online.
For example, instead of just “marketing,” use “digital marketing in Kenya” or “affordable SEO services in Nairobi.”
Add these keywords naturally into your headings, content, and image names.
2. Optimize your page titles and descriptions
Every page on your website should have a unique title and meta description.
These help Google understand your content and attract people to click when it appears in search results.
3. Add alt text to your images
When you upload an image, fill in the alt text with a short description like “Janiven team running a social media campaign”.
It helps Google “see” your image and improves accessibility.
4. Keep your site fast
People leave slow websites quickly.
Use a plugin like LiteSpeed Cache or Smush to compress images and make your site load faster.
5. Post regularly
Google rewards active sites.
Even one blog post per week keeps your content fresh and helps build trust with your audience.
✅ Conclusion
SEO doesn’t have to be complicated.
By following these small steps, your business can start appearing higher on Google and reaching more customers — without spending extra money on ads.
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